Professional Summary
Results-oriented communications leader with 8 years' experience driving inclusive, principled communication strategies from inception to completion. Proven expertise in People/HR communications, program management, executive messaging, event production and facilitation, crisis response, and navigating transformative business changes, including M&As, RIFs, and IPO.
Experience
SENIOR INTERNAL COMMUNICATIONS MANAGEr • Lyft
MAY 2024 - PRESENT
I keep Lyft’s 3.5k+ global workforce informed, engaged and connected by driving internal communication strategies for top business priorities, and developing messaging aligned with Lyft’s purpose, brand and values.
Develop quarterly internal comms roadmap: Establish Lyft's overarching internal comms strategy by collaborating cross-functionally with External Communications (PR), Policy, and Product Marketing teams. Crafted foundational narratives to ensure messaging consistency across company priorities and business rhythms, and drive employee confidence in business.
Manage weekly internal comms digest: Send weekly roundup of upcoming events and comms to Executive Leadership Team (ELT), People Leadership Team (PLT), Chiefs of Staff and People Business Partners.
Comms lead for P0 company initiatives: Drive comms/change management strategy for sensitive/confidential employee-impacting announcements, such as policy roll-outs, ELT(+1) departures, reductions in force, re-orgs, litigation matters, and social crises requiring an internal response. Key projects:
Prop 22 outcome: Worked closely with PR, Legal and Policy teams to develop comms plan/internal messaging for all potential ruling scenarios for CA Supreme Court review of Prop 22.
Lyft Urban Solutions (LUS) unveil: In partnership with ELT, HR, Legal, and PR, I drove the internal comms strategy, messaging, and announcement execution for the strategic shift/rebrand of our bikes and scooters division; unveiled new future vision, priorities, org name, and executed RIF of ~35 employees.
Future Workplace Strategy: Worked with ELT and PLT to drive internal comms strategy, messaging, and announcement execution for roll-out of series of employee policy and benefit updates related to our hybrid workplace, including implementation of office attendance policy and PTO tracking, expansion of commuter subsidy and flexible time off policy, and changes to 5-year sabbatical program.
Global Location Strategy: Worked closely with Legal, HR, and PLT to drive internal comms strategy and announcement execution of changes to global office footprint and hiring strategy; included execution of two RIFs, impacting 100+ employees.
INTERNAL COMMUNICATIONS MANAGEr • Lyft
MAR 2022 - MAY 2024
Internal comms business partner to Chief People Officer (CPO) and PLT, driving comms strategy for run-the-business rhythms and People team-owned initiatives. Key projects:
CPO comms strategy: Developed 90-day internal messaging + brand strategy for new CPO.
Return to Office: Developed + executed 6-month RTO comms/change plan and messaging, including roll-out of RTO survey, new employment policies, training materials, team-building activities, and week one events and logistics, in partnership with PLT.
Compensation Localization Policy: Partnered with HR leaders to develop + execute comms plan/internal messaging for launch of policy + mandatory Location Attestation process, and write 8400 words of copy for supporting Google Site, exceeding week-one employee attestation completion goal by 15%.
Performance Cycle: Developed + executed comms plans/internal messaging for 6 consecutive biannual company performance review/compensation planning cycles.
Produce company all-hands: Collaborate with ELT and subject matter experts across business to develop agenda, draft messaging, refine talking points, and design slides for monthly company meetings for 4k+ global audience.
Redesigned 2024 Engagement Survey: Partnered with People Analytics and HR Business Partners to draft 40 new survey questions, develop + execute survey change/comms plan, and design + implement new Engagement Action Planning process for ELT. Results: incorporation of key engagement metrics in company QBRs, all-time high 85% company-wide participation rate, and +11pp increase in employee confidence that “Positive change will happen as a result of this survey.”
Created framework for internal crisis response: Worked with DEI and EHS teams to develop decision-making criteria, situational communication strategies and messaging principles to leverage in response to social and environmental crises.
Designed + launched internal comms resource hub: Created internal comms playbook and comms plan template for employees, consolidating dozens of disparate resources to save IC team 15+ weekly hours of consultative work.
COMMUNICATIONS PROGRAM MANAGEr • Lyft
DEC 2020 - MAR 2022
As a member of People PMO, I worked closely with CPO to develop + execute comms/engagement strategy for People org, and executed ad hoc People projects.
Executed 2021 People org engagement assessment, organizing focus groups and analyzing survey data to develop org action plan.
Produced 15 org-wide events for 400+ employees across 6 offices/time zones.
Oversaw 23-person project team as PM for Summer 2021 performance review/compensation cycle for ~4k global employees, in delivering a seamless experience and drafting 40+ communications.
Drove +300% increase in internal applicants and +200% referrals by producing first-ever company employee career fair.
Workplace COMMUNICATIONS & OPerationS lead • Lyft
SEPT 2019 - DEC 2020
Internal comms business partner for Workplace Team, executing comms strategies related to office operations, employee health & safety, and space planning to 4k+ global employee audience.
Executed initial Covid-19 office closure comms x 10 offices: Collaborated with People leaders on communication strategy for temporary Lyft office closures and new EHS protocols in response to initial Covid-19 lockdown.
Oversaw 15-person project team to lead Workplace Help Desk migration: Wrote copy for 50 FAQs and 20 auto-responses, drove communication change plan, and partnered with HR Ops team to design and launch Zendesk Help Desk platform.
PROGRAM LEAD, TEAM MEMBER EXPERIENCE • Lyft
AUG 2017 - SEPT 2019
Onboarding program manager and lead producer/facilitator of weekly company orientation. Facilitated 100+ 2-day orientation sessions and onboarding 4k+ new hires into Lyft in 2 years.
Grew onboarding program eNPS +12 points: Overhauled new hire orientation program, implementing supplemental online training module, 5 new in-person orientation segments, and new hire field trip out of the office to bring to life Lyft’s mission and values, resulting in +12 eNPS increase for program.
Created 200-Google Slide orientation training deck + accompanying facilitator talking points, working with subject matter experts across business to audit and update quarterly.
3x host/MC of company all-hands meeting reaching 3k+ global audience.
Produced 5 office viewing parties on IPO Day: Worked closely with Workplace, AV, and Marketing teams to bring company mission and history to life through coordinated space activations (incl. decorations, food, music) across 5 corporate offices.
NEW HIRE ONBOARDING COORDINATOR • Lyft
MAY 2016 - AUG 2017
Executed onboarding admin duties for all new hires, including employment-based visa processing, background checks, and I-9s.
OFFICE MANAGER • Lumosity
MAR 2014 - AUG 2015
Oversaw facilities, janitorial team, and vendor relations for 170-person office
Customer Support Agent & Community Manager • Lumosity
JUL 2013 - MAR 2014
Moderated social media channels and resolved customer support tickets via Zendesk
Education
B.A. IN COMMUNICATION • University of California, Santa Barbara
FALL 2008 - SPRING 2012
Coursework included Organizational Communication, Group Communication, Media & Entertainment, and Advertising Literacy
Skills
Communication strategy; copywriting; presentation, instructional, and visual design; project and program management; event production; public speaking; HR tools and policies; people management